Make marketing your brand easy, with printingandpromotions.com.au

Welcome to the printingandpromotions blog. We aim to bring you information and tips about the world of printing services and promotional products, from what to consider when creating your company brochure, to purchasing of promotional gifts, and how to bring it all together to succesfully market your brand.

Buy paintings to add Culture and Personality to Your Home or Office

Posted by admin | Posted in Promotional Products | Posted on 28-06-2010

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These days we spend most of our waking hours between the home and the office. In this regard, It’s commonly agreed that art makes the home and workplace look and feel better in a number of different ways. Art pieces project the homeowners personality and creative preferences. And there is no need for it to be expensive: affordable art is as beautiful and appreciated as art classics and pieces worth a fortune.

It is important that whether you plan on investing quite a bit of money into an art collection or plan on shopping around for affordable art, you purchase pieces that are visually appealing to you. Regardless of how much an art piece cost, it only makes sense that it invokes a sense of pleasure. Given that we it is so easy to buy paintings online, what’s stopping you transforming your own personal space?

A popular and attractive affordable art form is the painting. Artists use oil-based or acrylic-based paint to create images on canvas, paper, wood and other materials. While these paintings can be purchased or displayed as the original, another affordable option is to invest in reproductions. They are just as visually appealing for a fraction of the cost. Paintings – original and reproductions – can be found through local art dealers, galleries, and art schools and studios. Current trends reveal that a popular method of finding affordable art is through online dealers. These virtual companies offer clients a large inventory from which to choose pieces suited for their lifestyles.

After finding and selecting the right art pieces for your home or office art collection, consider frames. Frames are used to enhance the painting and even complement the design. In fact, framing can add additional value to the piece. These days we don’t just buy paintings unframed, they are more commonly custom-framed by professionals. By investing a bit into the framing portion, you can easily enhance the appearance of your affordable art collection.

The value of an art piece isn’t determined by the price you paid. Affordable art is an invaluable investment you can make for your lifestyle.

Create the Impact that your Business needs with Promotional Products from Prime Promotional Products

Posted by admin | Posted in Promotional Products | Posted on 17-06-2010

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With over 20 years in the promotional products business, Prime Promotional Products is one of the leading promotional product companies where you can visit if you want to start a cost effective brand promotion and awareness campaign. Prime Promotional Products is dedicated to helping you increase your business by turning your promotional gift ideas into an eye catching, lasting and high quality promotional products and corporate gifts items.

With Prime Promotional Products you don’t have to worry about spending lots of money to promote your business, instead the company will assist you to find the most meaningful promotional products and unique personalised items to show your clients and competitors that you are not only thinking ahead but is actually way ahead of the game. The company offers a wide range of wholesale promotional products such as Key rings to let you stand out in the crowd, watches and miniature clocks to tell the time, date and temperature, and will easily remind your customers about your business each time they check these items.

Prime Promotional Products also offers printed photo mugs, USB Drives, Travel Mugs, backpacks, stationary, eco-friendly products, photo frames, calculators, novelty, caps and corporate gifts like mouse mats, which make the perfect gifts for professionals. In addition to this Prime Promotional Products offers last minute services, a free online catalogue for you to choose your items from, 3-way guarantee to ensure that you will receive the highest quality products that are available, express shipments of either 3 to 6 days and worldwide delivery.

So whether you are a new or an established business who is seeking to establish your brand or even re-brand your business, Prime Promotional Products will have something for you in its array of promotional merchandise that will let your clients feel special and appreciated. While at the same time are the ideal way to spread the word about your company’s services, its name and products. Furthermore, Prime’s promotional products will help you to create the impact that your business truly needs for far less than what other promotional companies will cost you.

Enhance your Brand and Image with Promotional Products

Posted by admin | Posted in Promotional Products | Posted on 16-06-2010

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In today’s marketing world, branding is the most visible concept on which everything is revolved around. Your company’s image and brand are a lot more than just a logo or its name. Your image actually incorporates everything that is visible about your company. The reputation of your brand is organic and will only develop out of your interactions with the public. And today, most companies’ manufacture their brand and image with promotional products instead of growing it naturally.

Promotional products are the only means of advertising that is able to utilise your customer’s five senses, and in this competitive market where consumers are constantly being showered with new ads and stand alone promotional products you need to find a way to incorporate your brand with the right promotional products. These promotional items should bring more brand awareness to your company while at the same time are welcomed by consumers and can be integrated into their lifestyle.

When choosing your promotional items, please keep in mind that the style and quality are not the only important aspect of your promotional products when using them as branding tools. The item that is selected to be used is just as important and should be relevant to your business and clients. In other words, the item that is used will have as much weight and significance as the style and design that you will actually choose for your logo and company name.

For instance, in a corporate company and a trendy teen accessory store, both can give away printed USB drives as a part of their promotion. Since promotional USB sticks are high tech, appeals to both groups, and they make the perfect corporate give away items at conferences and other corporate events. Printed USB drives when presented as corporate gifts also make a lasting and good impression about your company while at the same time promoting top performance.

Additionally promotional usb drives will have a higher value, can be used daily and will leave your clients, associates and consumers feeling a sense of importance to your company, which will in turn increase their loyalty to your business.

Giving promotional products is one of the best ways to increase awareness to your brand and company. And if it is done wisely and correctly, promotional products will give the return on your investment and will guarantee that you are an established leader in your field.

Trade Show Displays Look better with PrintSmart Media

Posted by admin | Posted in Banners and Displays | Posted on 18-05-2010

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It is a known fact that professionals in the trade show business have to rely on their displays to get their message to their audience. As a result, all areas of their business at these events revolve around their trade show displays. People are very visual when attending trade shows, and most times it is the business that has the eye-popping display that gets the most visitors. Other than that if you are at the event and your display is just plain and dull, unless you have a product that everyone is dying to try, you just won’t make your mark.

Choosing the right displays for your event is important, since they will either make the impression or just fall flat. Trade show displays need to be colourful and have your message clearly written so that you can quickly grab the attention of the passersby, when they notice your offers. However, with the vast amount of displays that are available such as exhibition displays and retractable banners on the market, it is often very difficult to find the right one to suit your needs.

To start out, you should make a list of all the things that you want to highlight. After that consult with your display company who will suggest the best stand that is available to you. Based on your specific requirement, you will be able to choose from various display types including retractable banners, pop up displays, table-top displays and literature racks. You can even choose an electronic trade show display, which will put you at an advantage, since they will allow you to show multiple visuals.

There are numerous ways to ensure that your products and services get noticed at a trade show and investing in portable displays is a great way to do this.

Saving on printing

Posted by admin | Posted in Printing | Posted on 21-03-2010

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People say that the era of paper is almost over with the world quickly moving to a purely digital form of information storage and communication. However, to me this can’t be further from the truth Next to me sits my pad I use to doodle in during bouts of writing.In addition, I have my planner, an indespensable piece of kit that stores my life broken down daily. Unopened letters lay waiting on the kitchen benchtop, and to my immediate left is a half an apple lays on a few sheets of tissue. The bookshelve is chock full of novels and manuals, all made of yellowing paper.

If you ask me, paper’s not going anywhere. And while the need for paper continues to exist—and even grow, according to some—there will also be a need for those who are skilled in putting ink on paper. Modern printing can be seen as a fine art; if you’ve ever seen photocopy from the 1980s, you will appreciate just how much printing has progressed, and the industry is changing at a phenominal pace.

Printing companies are a dime a dozen, high-quality ones, however, are much harder to find. With the rise of globalisation and tighter margins, many printing companies have moved toward outsourcing, to be able to compete on price with competition. However, although cost-cutting from outsourcing raises profit margins, many printing companies fail to pass those savings on to customers. Printroom has gone the opposite direction, fighting the tide of outsourcing and choosing to keep their work in-house.

Printroom employs cutting-edge printing equipment that ensures top notch products. And since all of their equipment has been paid off, they boast an unusually low overhead, which in turn leads to a huge savings for their customers. This affordability, in addition to skilled professionals and a reputation for reliability makes Printroom the leading printing company in Australia. Any job, large or small, can be trusted to this company that takes pride in environmentally friendly practices and excellent customer service.

Promotional Pens: Affordable Advertising with a Purpose

Posted by admin | Posted in Promotional Products | Posted on 24-02-2010

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Marketing is a huge money drain for any company, and if you’re a business owner, the spending for advertising most likely eats up a great deal of your yearly budget. There’s good reason for this, since without marketing, it would be hard to spread the word about your company and the products or services it provides. But does marketing really have to be so astronomically expensive? Not only that, does it have to be so transitory? With most forms of advertising, such as television commercials, billboards, or radio spots, you’re not paying for something permanent. You’re basically paying for time, and when that time is up, your advertising comes to an abrupt halt.
This isn’t the case with promotional products, such as printed pens also know as promotional pens. These are tangible, permanent items that will be a part of someone’s life for as long as they choose to keep it around, and then it will most likely come into someone else’s possession. As long as that pen or t-shirt with your company logo on it is in existence, it will act as an advertisement for your business.
Promotional pens and other items such as golf balls, bags, stationery, and sport uniforms are ideal forms of marketing because they serve a specific purpose, whether it’s functional or purely for entertainment. For example, a reusable water bottle with branded with your company logo will be a constant reminder of your company to the person using that bottle, even if it is only a subliminal reminder. That type of branding is invaluable, and you’re getting it for a steal, especially if you go through a promotional products company like Promos Xchange.
Promos Xchange is an Australian company with a customer service-oriented outlook. Its promotional pens, mugs, stationery and much more are all available to the customer at a guaranteed lowest price, and every item shipped out comes with a satisfaction guarantee, or your money back. As Promos Xchange is based online, the company keeps its overhead low, which savings is passed on to the customer many times over. The customer is the most valuable asset to Promos Xchange, and it is evident in their overall business philosophy.

Magic Card- Photo ID System

Posted by admin | Posted in Promotional Products | Posted on 17-02-2010

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Is it worth investing in a Photo ID System?

Is your company considering investing in owning their own Photo ID System? With the constant improvement in printing technology, Photo ID printing is no longer a niche market that can afford to charge a fortune. Nowadays, with specialized Photo ID System printers becoming more compact and affordable, many companies, schools and institutions are choosing to print their own photo ID’s.

Benefits of avoiding photo ID outsourcing include:

  • Money saved and lead time reduced
  • Photo ID cards and identification badges can be updated regularly and printed upon request
  • Flexibility in design and applications
  • Increased security around your ID badge production

Quite simply, if you are asking whether it is wise to invest in your own Photo ID system- the answer is yes!

Selecting a Photo ID System that will meet your needs:

If you have heard horror stories about companies and institutions investing lots on money into a Photo ID System only to find that the process is time consuming and doesn’t achieve the results promised or hoped for- then it is likely that they have not done their research or have not communicated their needs clearly to the printer manufacturer.

Our recommendation is to choose to invest in a Photo ID System developed and sold by a company that specializes in ID cards and Photo ID Systems- this way they know the right questions to ask and you know that you are getting informed advice and a specialist Photo ID System rather than just a multi-purpose printer.

One such company is Magic Card, Australia who is specialists in secure ID card printers. They offer a number of Photo ID Systems and custom plastic cards. They offer you a customized solution simply by having you answer 5 key questions with regard to your ID card needs. Such specialist companies will also have constant stock of ID card consumables and accessories to limit your shopping around- saving you more time and money.

Features to look for in a quality Photo ID System:

  • Print quality- look for edge to edge printing, color and monochrome options
  • Print speed- the faster the better if you have a high turnover of cards
  • Compatibility- is the Photo ID System compatible with your current computer systems such as Windows 7, XP and Vista
  • Options- can you print double sided? Does the card have an encoding option and visual security? ect
  • Warranty- does the Photo ID System offer a good warranty?

Get noticed with a promotional pen

Posted by admin | Posted in Promotional Products | Posted on 11-02-2010

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Organisations and businesses are always looking for new and innovative ways of getting noticed by potential customers and consumers. One of the most popular methods is the use of promotional gifts that people can use at work or home, to help spread the word about a company’s name. But many of these gifts will simply be hidden away or thrown out.
PrintSmart’s innovative and cheap promotional brochure pens not only can be used as a practical tool to write with but can contain valuable information about a business and what they’re offering.

These cheap promo pens can be used by organisations across all industries to promote a wide range of information such as new products, a calendar of events, facts and ideas, office or franchise locations, website addresses, client testimonials or anything a company wishes to include.
PrintSmart’s cheap promo pens have two main advantages:

1.    They’re cheap – These pens can be ordered in bulk quantity of hundreds or even tens of thousands, and are a very cost-effective method of getting out a message to the greatest amount of people and clients.
2.    It’s different- The pull-out brochure is 20 centimetres long by seven centimetres high and the quality double-sided printing will immediately catch people’s attention. The promo pen is something a bit different that people will show off to their friends and colleagues and help spread the word about your organisation.

PrintSmart can assist with artwork to ensure the cheap promo pen has maximum impact, so your organisation stands out at your next trade show or promotional event.

Cheap printer ink cartridges delivered to you

Posted by admin | Posted in Promotional Products | Posted on 11-02-2010

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Having a constant supply of cheap and quality printer ink cartridges is important for any business’s operations. An independently owned company, Aussie Cartridges is able to supply you and your business with quality printer supplies including ink cartridges from warehouses located in every state, at considerably lower prices.

Aussie Cartridges stock an amazing range of printer ink cartridges, both new and remanufactured, and an extensive range of printer models, with all major brands covered:

•    Brother: laser printers, laser fax, inkjet printers, thermal fax, thermal printers
•    Canon: inkjet cartridges, laser fax, colour laser cartridges, copier toner, multifunction.
•    Dell: toner cartridges, inkjet cartridges
•    Epson: colour and inkjet printer cartridges, laser cartridges
•    HP: officejet, inkjet, deskjet, photosmart and laserjet printer cartridges
•    IBM: infoprint toner cartridges
•    Konica Minolta: copier, fax and pagepro toner
•    Kyocera: black and colour laser toner
•    Lexmark: laser printer ink cartridges, inkjet colour cartridges
•    Oki: colour laser printer toner
•    Panasonic: fax print cartridges and print rolls, photocopier toner
•    Ricoh: fax toner, colour photocopier toner
•    Samsung: black toner cartridges
•    Sharp: toner, developer and drums
•    Toshiba: photocopier toner, eStudio toner, fax toner
•    Xerox: toner and drum cartridge, docu centre CMYK toner

If your needs are urgent, simply arrange for same day courier delivery, otherwise you’ll receive your order the next working day, guaranteed.
The Aussie Cartridges website, http://www.aussiecartridges.com.au is easy to use – simply select the printer brand, then choose your model, or simply enter your cartridge code in the search bar. Find out what products are hot, and sign up for e-alerts if your particular product is out of stock. You don’t need a credit card to order printer ink cartridges from the website, as you can also use Paypal or direct bank transfer.

Bring the world into your office with video streaming

Posted by admin | Posted in Promotional Products | Posted on 11-02-2010

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Having to fly travel around the city, across the country or around the world to attend meetings or conferences has been treated as a necessary exercise by businesses, but so much travelling incurs great expense, and flying generates large amounts of carbon emissions that can now be prevented, thanks to brand new video streaming technology.
Video conferencing is evolving rapidly thanks to high-speed broadband networks and high definition televisions, bringing crystal clear images into your boardroom with no delay, making meetings with colleagues interstate and overseas far easier than previously. Commerge Video Conferencing offers the highest quality video streaming for your boardroom, desktop or home office, so you still have the feeling of ‘being there’.
Video streaming is not necessarily designed to replace face-to-face meetings, as it’s still necessary to meet in person to get that signature on the contract or to make that big presentation. But video conferencing is highly recommended for those regular meetings, where travel has been necessary previously. That time could then be spent more productively for the benefit of your business, and accommodation and related costs no longer have to be outlaid.

Commerge offer full ‘high definition telepresence’ for teleconferencing video streaming, with the potential to share data and documents in full motion. Meeting rooms are also catered for thanks to the LIfeSize Room 200, a full high definition communications system. If you’re conferencing from the comfort of your office, the LifeSize Express system will meet your needs, while Multipoint Extension means you can connect remotely with a laptop, webcam and remote connection.