Make marketing your brand easy, with printingandpromotions.com.au

Welcome to the printingandpromotions blog. We aim to bring you information and tips about the world of printing services and promotional products, from what to consider when creating your company brochure, to purchasing of promotional gifts, and how to bring it all together to succesfully market your brand.

Saving on printing

Posted by admin | Posted in Printing | Posted on 21-01-2010

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People say that the era of paper is almost over with the world quickly moving to a purely digital form of information storage and communication. However, to me this can’t be further from the truth Next to me sits my pad I use to doodle in during bouts of writing.In addition, I have my planner, an indespensable piece of kit that stores my life broken down daily. Unopened letters lay waiting on the kitchen benchtop, and to my immediate left is a half an apple lays on a few sheets of tissue. The bookshelve is chock full of novels and manuals, all made of yellowing paper.

If you ask me, paper’s not going anywhere. And while the need for paper continues to exist—and even grow, according to some—there will also be a need for those who are skilled in putting ink on paper. Modern printing can be seen as a fine art; if you’ve ever seen photocopy from the 1980s, you will appreciate just how much printing has progressed, and the industry is changing at a phenominal pace.

Printing companies are a dime a dozen, high-quality ones, however, are much harder to find. With the rise of globalisation and tighter margins, many printingcompanies have moved toward outsourcing, to be able to compete on price with competition. However, although cost-cutting from outsourcing raises profit margins, many printing companies fail to pass those savings on to customers. Printroom has gone the opposite direction, fighting the tide of outsourcing and choosing to keep their work in-house.

Printroom employs cutting-edge printing equipment that ensures top notch products. And since all of their equipment has been paid off, they boast an unusually low overhead, which in turn leads to a huge savings for their customers. This affordability, in addition to skilled professionals and a reputation for reliability makes Printroom the leading printing company in Australia. Any job, large or small, can be trusted to this company that takes pride in environmentally friendly practices and excellent customer service.

Cheap business cards

Posted by admin | Posted in Business Cards | Posted on 20-01-2010

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Business cards are an essential asset to any profession or tradesman who has regular meetings with clients or customers. Having business cards gives you the ability to have your business contact details to hand wherever you are. If you haven’t started promoting your company or brand through other types of marketing media, the first place you should start is with business cards. Business cards are a old fashion but effective way to market your business, and they can be produced in some cases overnight at easily justifiable costs.

If you want free or cheap card designs, there are a number of websites which offer templates for laying out your business cards. But a word of warning – a unprofessional printed business card conveys the sense of a unafficiently run company. It is best to invest a little money into getting your business cards professionally printed. This will reflect well on your business image.

Kanga Print are an Australian printing company offering customised and professional cheap business cards. A professional, well layed out card design will give the impression of a company that is serious about business. Kanga Print provide cheap business cards which do not compromise on quality. Why not ask Kanga Print about some of the styles which can make your business cards be more merorable from the rest, like clear business cards, textured business cards or satin matte business cards?

In summary, decide on what you want from your business cards before making the decision to get them printed. Do you want free business cards or more professional business cards? Do you want to make your own business cards using something like an online design software, or are you after premium designer business cards made by an expert? Ultimately it boils down to cost, but don’t overlook the effect a high quality business card design can have on the impression you give to your clients or customers.