Printing and Promotions

Promotional Pens: Affordable Advertising with a Purpose

admin — Wed, 24 Feb 2010 00:01:07 +0000

Marketing is a huge money drain for any company, and if you’re a business owner, the spending for advertising most likely eats up a great deal of your yearly budget. There’s good reason for this, since without marketing, it would be hard to spread the word about your company and the products or services it provides. But does marketing really have to be so astronomically expensive? Not only that, does it have to be so transitory? With most forms of advertising, such as television commercials, billboards, or radio spots, you’re not paying for something permanent. You’re basically paying for time, and when that time is up, your advertising comes to an abrupt halt.
This isn’t the case with promotional products, such as printed pens also know as promotional pens. These are tangible, permanent items that will be a part of someone’s life for as long as they choose to keep it around, and then it will most likely come into someone else’s possession. As long as that pen or t-shirt with your company logo on it is in existence, it will act as an advertisement for your business.
Promotional pens and other items such as golf balls, bags, stationery, and sport uniforms are ideal forms of marketing because they serve a specific purpose, whether it’s functional or purely for entertainment. For example, a reusable water bottle with branded with your company logo will be a constant reminder of your company to the person using that bottle, even if it is only a subliminal reminder. That type of branding is invaluable, and you’re getting it for a steal, especially if you go through a promotional products company like Promos Xchange.
Promos Xchange is an Australian company with a customer service-oriented outlook. Its promotional pens, mugs, stationery and much more are all available to the customer at a guaranteed lowest price, and every item shipped out comes with a satisfaction guarantee, or your money back. As Promos Xchange is based online, the company keeps its overhead low, which savings is passed on to the customer many times over. The customer is the most valuable asset to Promos Xchange, and it is evident in their overall business philosophy.

Magic Card- Photo ID System

admin — Wed, 17 Feb 2010 02:36:40 +0000

Is it worth investing in a Photo ID System?

Is your company considering investing in owning their own Photo ID System? With the constant improvement in printing technology, Photo ID printing is no longer a niche market that can afford to charge a fortune. Nowadays, with specialized Photo ID System printers becoming more compact and affordable, many companies, schools and institutions are choosing to print their own photo ID’s.

Benefits of avoiding photo ID outsourcing include:

Money saved and lead time reduced
Photo ID cards and identification badges can be updated regularly and printed upon request
Flexibility in design and applications
Increased security around your ID badge production

Quite simply, if you are asking whether it is wise to invest in your own Photo ID system- the answer is yes!

Selecting a Photo ID System that will meet your needs:

If you have heard horror stories about companies and institutions investing lots on money into a Photo ID System only to find that the process is time consuming and doesn’t achieve the results promised or hoped for- then it is likely that they have not done their research or have not communicated their needs clearly to the printer manufacturer.

Our recommendation is to choose to invest in a Photo ID System developed and sold by a company that specializes in ID cards and Photo ID Systems- this way they know the right questions to ask and you know that you are getting informed advice and a specialist Photo ID System rather than just a multi-purpose printer.

One such company is Magic Card, Australia who is specialists in secure ID card printers. They offer a number of Photo ID Systems and custom plastic cards. They offer you a customized solution simply by having you answer 5 key questions with regard to your ID card needs. Such specialist companies will also have constant stock of ID card consumables and accessories to limit your shopping around- saving you more time and money.

Features to look for in a quality Photo ID System:

Print quality- look for edge to edge printing, color and monochrome options
Print speed- the faster the better if you have a high turnover of cards
Compatibility- is the Photo ID System compatible with your current computer systems such as Windows 7, XP and Vista
Options- can you print double sided? Does the card have an encoding option and visual security? ect
Warranty- does the Photo ID System offer a good warranty?

Get noticed with a promotional pen

admin — Wed, 10 Feb 2010 23:18:22 +0000

Organisations and businesses are always looking for new and innovative ways of getting noticed by potential customers and consumers. One of the most popular methods is the use of promotional gifts that people can use at work or home, to help spread the word about a company’s name. But many of these gifts will simply be hidden away or thrown out.
PrintSmart’s innovative and cheap promotional brochure pens not only can be used as a practical tool to write with but can contain valuable information about a business and what they’re offering.

These cheap promo pens can be used by organisations across all industries to promote a wide range of information such as new products, a calendar of events, facts and ideas, office or franchise locations, website addresses, client testimonials or anything a company wishes to include.
PrintSmart’s cheap promo pens have two main advantages:

1. They’re cheap – These pens can be ordered in bulk quantity of hundreds or even tens of thousands, and are a very cost-effective method of getting out a message to the greatest amount of people and clients.
2. It’s different- The pull-out brochure is 20 centimetres long by seven centimetres high and the quality double-sided printing will immediately catch people’s attention. The promo pen is something a bit different that people will show off to their friends and colleagues and help spread the word about your organisation.

PrintSmart can assist with artwork to ensure the cheap promo pen has maximum impact, so your organisation stands out at your next trade show or promotional event.

Cheap printer ink cartridges delivered to you

admin — Wed, 10 Feb 2010 23:11:50 +0000

Having a constant supply of cheap and quality printer ink cartridges is important for any business’s operations. An independently owned company, Aussie Cartridges is able to supply you and your business with quality printer supplies including ink cartridges from warehouses located in every state, at considerably lower prices.

Aussie Cartridges stock an amazing range of printer ink cartridges, both new and remanufactured, and an extensive range of printer models, with all major brands covered:

•   Brother: laser printers, laser fax, inkjet printers, thermal fax, thermal printers
•   Canon: inkjet cartridges, laser fax, colour laser cartridges, copier toner, multifunction.
•   Dell: toner cartridges, inkjet cartridges
•   Epson: colour and inkjet printer cartridges, laser cartridges
•   HP: officejet, inkjet, deskjet, photosmart and laserjet printer cartridges
•   IBM: infoprint toner cartridges
•   Konica Minolta: copier, fax and pagepro toner
•   Kyocera: black and colour laser toner
•   Lexmark: laser printer ink cartridges, inkjet colour cartridges
•   Oki: colour laser printer toner
•   Panasonic: fax print cartridges and print rolls, photocopier toner
•   Ricoh: fax toner, colour photocopier toner
•   Samsung: black toner cartridges
•   Sharp: toner, developer and drums
•   Toshiba: photocopier toner, eStudio toner, fax toner
•   Xerox: toner and drum cartridge, docu centre CMYK toner

If your needs are urgent, simply arrange for same day courier delivery, otherwise you’ll receive your order the next working day, guaranteed.
The Aussie Cartridges website, http://www.aussiecartridges.com.au is easy to use – simply select the printer brand, then choose your model, or simply enter your cartridge code in the search bar. Find out what products are hot, and sign up for e-alerts if your particular product is out of stock. You don’t need a credit card to order printer ink cartridges from the website, as you can also use Paypal or direct bank transfer.

Bring the world into your office with video streaming

admin — Wed, 10 Feb 2010 23:06:16 +0000

Having to fly travel around the city, across the country or around the world to attend meetings or conferences has been treated as a necessary exercise by businesses, but so much travelling incurs great expense, and flying generates large amounts of carbon emissions that can now be prevented, thanks to brand new video streaming technology.
Video conferencing is evolving rapidly thanks to high-speed broadband networks and high definition televisions, bringing crystal clear images into your boardroom with no delay, making meetings with colleagues interstate and overseas far easier than previously. Commerge Video Conferencing offers the highest quality video streaming for your boardroom, desktop or home office, so you still have the feeling of ‘being there’.
Video streaming is not necessarily designed to replace face-to-face meetings, as it’s still necessary to meet in person to get that signature on the contract or to make that big presentation. But video conferencing is highly recommended for those regular meetings, where travel has been necessary previously. That time could then be spent more productively for the benefit of your business, and accommodation and related costs no longer have to be outlaid.

Commerge offer full ‘high definition telepresence’ for teleconferencing video streaming, with the potential to share data and documents in full motion. Meeting rooms are also catered for thanks to the LIfeSize Room 200, a full high definition communications system. If you’re conferencing from the comfort of your office, the LifeSize Express system will meet your needs, while Multipoint Extension means you can connect remotely with a laptop, webcam and remote connection.

Stand out with your next banner stand

admin — Tue, 09 Feb 2010 22:12:42 +0000

When promoting products and services, it’s important to stand out from the crowd and try to differentiate your organisation from your rivals and competitors. One effective method of doing this is through a unique and eye-catching banner stand and display, which you can show off at trade shows and exhibitions.

PrintSmart have the complete range of banner stands and displays to suit your needs and the environment where you’ll be exhibiting, including portable modular displays, retractable banners, roll-up banners, pop-up counter displays and brochure stands. Graphic designers can assist with banner artwork or simply submit your own design. And PrintSmart’s retractable banner stands are of the highest quality material and are lightweight so they can be easily transported from location to location.

PrintSmart banner stands can be used inside or outside, take just a few minutes to assemble and are easy to pack away and take back to the office once your tradeshow is complete. As well as the traditional roll-up display banners, the scrolling roll-up display with chargeable battery will ensure your banner stands out from the crowd.

If you’re unsure of what you need, the PrintSmart team will guide you through the wide variety of banner stands and displays available and recommend something that suits your needs. Visit the website for some tips on custom design and display booth strategy. Not only do PrintSmart Displays provide the quality finished product for you, their website also contains a wealth of other trade show tips and useful information. View the display videos and learn how to appropriately set up your banner stand and properly maintain your banner stand for use in coming years.

Make a great first impression with point of sale display

admin — Tue, 09 Feb 2010 21:56:55 +0000

It’s incredibly important in the fiercely competitive business environment to make a positive first impression of potential clients or customers, otherwise they are likely to take their business elsewhere. This includes what an individual sees when they enter your business premises. If they don’t get an accurate first impression of what your business does and can offer them, they’re unlikely to follow up their initial interest.
An effective method of conveying a positive first impression is with quality products for retail and point of sale display. L&W International is a complete online store for retail, visual and shop display products, so you can create an exciting and vibrant point of sale display. L&W International stock a wide-ranging variety of products to suit your setting and budget, which can be modified accordingly to be bold or subtle.

L&W International’s range of point of sale display products include:
•   Acrylic display: L&W International stocks everything from raffle barrels to brochure and business card holders, and wall mounted print holders.
•   Display stands and equipment: show off your magazines with a multi-layer stand, plus secure stainless steel frames, poster stands and general information display stands.
•   Plastic frames: including attachment hooks and ticket frames.
•   Display cards: choose from a wide range of self adhesive labels, simple information cards, price tickets and sale cards.
•   Balloon products: decorate your shopfront with display balloons and purchase a balloon inflator while you’re at it!
•   Packaging needs: store your products with packaging tape and stretch film wrapper.

Advantages of remanufactured toners

admin — Tue, 09 Feb 2010 00:54:49 +0000

Businesses will spend millions of dollars each year on printing and publishing costs, for both external and internal purposes, and hundreds of thousands of dollars are spent on expensive printing equipment. However remanufactured toners and printer cartridges are now providing an effective alternative for businesses keen to reduce costs, while at the same time reducing landfill and creating a positive effect for the environment.
Remanufacturers replace the worn components in printer cartridges, clean the cartridge and re-charge the toner, making them available at lower cost. However there are doubts about whether remanufactured toners are more expensive to maintain or have a shorter working life than a new cartridge.
PrintSmart Cartridges has supplied both original and remanufactured toners for years, from all major manufacturers, and has conducted extensive reviews into the benefits of remanufactured cartridges (also known as compatible cartridges). PrintSmart has found that not all remanufactured toners are the same and not all are worth the trade-off; however certain brands of remanufactured toners can serve businesses well in printing quality and reliability.
PrintSmart houses all major brands of new and remanufactured toners, including hp Toner Cartridges. Other brands inlclude Canon, Lexmark, Panasonic, Kyocera, Epson and Brother, and on request can provide an obligation free quote to businesses. PrintSmart also have a team of experts on hand who are more than happy to discuss each business’s individual printing needs, and recommend the use of remanufactured toners if it suits the needs of your organisation’s needs and budget.

Print your own ID badges and save

admin — Tue, 09 Feb 2010 00:50:02 +0000

Secure and easy identification is best attained with a photo ID system or card. ID badges and cards are already essential to enter many apartment buildings and workplaces, as well as the usual applications like proof of age, driving licenses, library cards, various membership cards and the others we accumulate in our wallet or purse.
If you need to produce your own ID badges and cards for your own purposes (such as a membership card, loyalty card or student card), save money and produce your cards in-house with a Magic Card ID card printer. The single side printer (with double side option) allows you to set your desired specifications for a quality card that can be produced in bulk for an affordable price.

Magic Card produces ID badges of the highest standards and magic card printers offer a two year guarantee to back this assertion. If you need to produce more than 5000 cards per year, it makes far more financial sense to produce your own ID badges than to continually outsource. Magic Card printers are compatible with Windows operating systems and either standard or ‘value plus’ internet packages also containing blank PVC cards, colour printer ribbons and ID card making software.

Magic Card also supply all the accessories you need to produce ID badges like card holders, lanyards, clips, straps and punches, cleaning kits and colour ribbons. Importantly, cards have the option of coming with a magnetic strip, encoding and watermark for security purposes.

Truly enter the modern age with interactive whiteboards and audio visual solutions

admin — Thu, 04 Feb 2010 05:04:46 +0000

The humble whiteboard has been a staple of many classrooms and meeting rooms for decades, and it has now received an extreme makeover, in order to increase learning and collaboration opportunities. Interactive whiteboards can be used with a computer and projector to create large touch screen displays, where you can even use your finger as a mouse!

This new technology is available from Command Integration, which has been offering interactive whiteboards and new audio visual solutions to schools, universities, TAFES, local government, and health & corporate clients for ten years.

One of its solutions is the TeamBoard interactive whiteboard, which offer all the features of the SMART Board, the first interactive whiteboard, with additional benefits. The TeamBoard interactive whiteboard:
•   Doesn’t require any pens or erasers
•   Can run off a computer’s USB port
•   Has the lowest reflection of any interactive whiteboard on the market
•   Can be used as an image capturing device
•   Doubles as a normal whiteboard that can be written on
•   Can be wheeled into place in any room, making it ideal for sharing across multiple rooms
•   Comes with a surface lifetime guarantee

Using the TeamBoard interactive whiteboard, you can surf the internet, send and receive emails, plays movies and DVDs, connect to video conferencing systems, write over the top of programs and work on documents collaboratively with your colleagues.

For general presentation purposes, Command Integration offers the CINQ multimedia cabinet, containing projector, sound cabinet and DVD/VCR, all controlled from the one control panel. And Command stocks a range of premium audio visual equipment, including digital TVs, DVD players and recorders, and radio mic systems.