When promoting products and services, it’s important to stand out from the crowd and try to differentiate your organisation from your rivals and competitors. One effective method of doing this is through a unique and eye-catching banner stand and display, which you can show off at trade shows and exhibitions.

PrintSmart have the complete range of banner stands and displays to suit your needs and the environment where you’ll be exhibiting, including portable modular displays, retractable banners, roll-up banners, pop-up counter displays and brochure stands. Graphic designers can assist with banner artwork or simply submit your own design. And PrintSmart’s retractable banner stands are of the highest quality material and are lightweight so they can be easily transported from location to location.

PrintSmart banner stands can be used inside or outside, take just a few minutes to assemble and are easy to pack away and take back to the office once your tradeshow is complete. As well as the traditional roll-up display banners, the scrolling roll-up display with chargeable battery will ensure your banner stands out from the crowd.

If you’re unsure of what you need, the PrintSmart team will guide you through the wide variety of banner stands and displays available and recommend something that suits your needs. Visit the website for some tips on custom design and display booth strategy. Not only do PrintSmart Displays provide the quality finished product for you, their website also contains a wealth of other trade show tips and useful information. View the display videos and learn how to appropriately set up your banner stand and properly maintain your banner stand for use in coming years.

It’s incredibly important in the fiercely competitive business environment to make a positive first impression of potential clients or customers, otherwise they are likely to take their business elsewhere. This includes what an individual sees when they enter your business premises. If they don’t get an accurate first impression of what your business does and can offer them, they’re unlikely to follow up their initial interest.
An effective method of conveying a positive first impression is with quality products for retail and point of sale display. L&W International is a complete online store for retail, visual and shop display products, so you can create an exciting and vibrant point of sale display. L&W International stock a wide-ranging variety of products to suit your setting and budget, which can be modified accordingly to be bold or subtle.

L&W International’s range of point of sale display products include:
•    Acrylic display: L&W International stocks everything from raffle barrels to brochure and business card holders, and wall mounted print holders.
•    Display stands and equipment: show off your magazines with a multi-layer stand, plus secure stainless steel frames, poster stands and general information display stands.
•    Plastic frames: including attachment hooks and ticket frames.
•    Display cards: choose from a wide range of self adhesive labels, simple information cards, price tickets and sale cards.
•    Balloon products: decorate your shopfront with display balloons and purchase a balloon inflator while you’re at it!
•    Packaging needs: store your products with packaging tape and stretch film wrapper.

Businesses will spend millions of dollars each year on printing and publishing costs, for both external and internal purposes, and hundreds of thousands of dollars are spent on expensive printing equipment. However remanufactured toners and printer cartridges are now providing an effective alternative for businesses keen to reduce costs, while at the same time reducing landfill and creating a positive effect for the environment.
Remanufacturers replace the worn components in printer cartridges, clean the cartridge and re-charge the toner, making them available at lower cost. However there are doubts about whether remanufactured toners are more expensive to maintain or have a shorter working life than a new cartridge.
PrintSmart Cartridges has supplied both original and remanufactured toners for years, from all major manufacturers, and has conducted extensive reviews into the benefits of remanufactured cartridges (also known as compatible cartridges). PrintSmart has found that not all remanufactured toners are the same and not all are worth the trade-off; however certain brands of remanufactured toners can serve businesses well in printing quality and reliability.
PrintSmart houses all major brands of new and remanufactured toners, including hp Toner Cartridges. Other brands inlclude Canon, Lexmark, Panasonic, Kyocera, Epson and Brother, and on request can provide an obligation free quote to businesses. PrintSmart also have a team of experts on hand who are more than happy to discuss each business’s individual printing needs, and recommend the use of remanufactured toners if it suits the needs of your organisation’s needs and budget.

Secure and easy identification is best attained with a photo ID system or card. ID badges and cards are already essential to enter many apartment buildings and workplaces, as well as the usual applications like proof of age, driving licenses, library cards, various membership cards and the others we accumulate in our wallet or purse.
If you need to produce your own ID badges and cards for your own purposes (such as a membership card, loyalty card or student card), save money and produce your cards in-house with a Magic Card ID card printer. The single side printer (with double side option) allows you to set your desired specifications for a quality card that can be produced in bulk for an affordable price.

Magic Card produces ID badges of the highest standards and magic card printers offer a two year guarantee to back this assertion. If you need to produce more than 5000 cards per year, it makes far more financial sense to produce your own ID badges than to continually outsource. Magic Card printers are compatible with Windows operating systems and either standard or ‘value plus’ internet packages also containing blank PVC cards, colour printer ribbons and ID card making software.

Magic Card also supply all the accessories you need to produce ID badges like card holders, lanyards, clips, straps and punches, cleaning kits and colour ribbons. Importantly, cards have the option of coming with a magnetic strip, encoding and watermark for security purposes.

The humble whiteboard has been a staple of many classrooms and meeting rooms for decades, and it has now received an extreme makeover, in order to increase learning and collaboration opportunities. Interactive whiteboards can be used with a computer and projector to create large touch screen displays, where you can even use your finger as a mouse!

This new technology is available from Command Integration, which has been offering interactive whiteboards and new audio visual solutions to schools, universities, TAFES, local government, and health & corporate clients for ten years.

One of its solutions is the TeamBoard interactive whiteboard, which offer all the features of the SMART Board, the first interactive whiteboard, with additional benefits. The TeamBoard interactive whiteboard:
•    Doesn’t require any pens or erasers
•    Can run off a computer’s USB port
•    Has the lowest reflection of any interactive whiteboard on the market
•    Can be used as an image capturing device
•    Doubles as a normal whiteboard that can be written on
•    Can be wheeled into place in any room, making it ideal for sharing across multiple rooms
•    Comes with a surface lifetime guarantee

Using the TeamBoard interactive whiteboard, you can surf the internet, send and receive emails, plays movies and DVDs, connect to video conferencing systems, write over the top of programs and work on documents collaboratively with your colleagues.

For general presentation purposes, Command Integration offers the CINQ multimedia cabinet, containing projector, sound cabinet and DVD/VCR, all controlled from the one control panel. And Command stocks a range of premium audio visual equipment, including digital TVs, DVD players and recorders, and radio mic systems.

Design is a great way to tell your business’ story, via a sharp image or a catchy slogan or phrase, summing up what your company can offer to potential clients and customers. A display banner is a common technique of getting your message quickly and emphatically out to the population, and can be transported to many locations like trade shows and exhibitions.

Digital Signage Solutions do the whole range of display banners and business signage, and offer free artwork as part of their display solutions to create the catchiest signage for your business. Based in Melbourne, Digital Signage Solutions can deliver display banners Australia-wide. If you need action quickly, Digital Signage Solutions can offer same day service, and has created display banners and other signage for some of Australia’s most recognised companies, including car manufacturers, telecommunications companies, food and wine makers and football clubs.

An amazing range of products are offered by Digital Signage Solutions, with the most popular being the roll-up display banners. Standard, premium and extra large display banners can quickly and effectively project your company’s images, can be taken anywhere and assembled and demounted in just a couple of minutes. Take them wherever you wish, from conferences to trade events. Outdoor displays, made from durable materials and designed to resist harsh weather conditions, can be positioned outside your organisation’s offices and can also be displayed indoors.

Digital Signage Solutions also offer flags and tear drops, pop up walls, shop fronts, posters, car graphics, design, web design and digital label printing to help your organisation stand out from the crowd.

Business cards are an essential asset to any profession or tradesman who has regular meetings with clients or customers. Having business cards gives you the ability to have your business contact details to hand wherever you are. If you haven’t started promoting your company or brand through other types of marketing media, the first place you should start is with business cards. Business cards are a old fashion but effective way to market your business, and they can be produced in some cases overnight at easily justifiable costs.

If you want free or cheap card designs, there are a number of websites which offer templates for laying out your business cards. But a word of warning – a unprofessional printed business card conveys the sense of a unafficiently run company. It is best to invest a little money into getting your business cards professionally printed. This will reflect well on your business image.

Kanga Print are an Australian printing company offering customised and professional cheap business cards. A professional, well layed out card design will give the impression of a company that is serious about business. Kanga Print provide cheap business cards which do not compromise on quality. Why not ask Kanga Print about some of the styles which can make your business cards be more merorable from the rest, like clear business cards, textured business cards or satin matte business cards?

In summary, decide on what you want from your business cards before making the decision to get them printed. Do you want free business cards or more professional business cards? Do you want to make your own business cards using something like an online design software, or are you after premium designer business cards made by an expert? Ultimately it boils down to cost, but don’t overlook the effect a high quality business card design can have on the impression you give to your clients or customers.

There are hundreds of different promotional items for you to choose from, making it difficult to decide which one to go for to promote / advertise your brand. So how do you choose which one to go for?

The wrong choice of product can either be a waste of money or worse still, can give the wrong impression. Here are a few guidelines which you should follow when choosing promotional items:

1. Make sure your promotional item is tailored to your target market
2. Choose a promotional item which will be used by your target market i.e. they won’t throw it away
3. Make sure your promotional item is convenient i.e. it is small and/or can be carried easily

Spend a little time thinking about the above 3 points when choosing your promotional items and you should, hopefully, come up with the perfect product for your promotional giveaway campaign. Here’s a few more specific pointers though:

If your promotional giveaway is being hosted at a sporting event, why not give away something like promotional drink bottles, promotional caps or promotional polo shirts? These types of products can be branded with your company logo and the logo of the sporting event or teams. Done properly, these types of promotional items can be very effective.

Is your target market children? Why not try giving away novelty pens such as glitter pens or different coloured pens?

Maybe you are hosting an event – You could try something like promotional lanyards?

Promotional golf day? Why not give away promotional golf umbrellas?

Trade shows? Try something like promotional USB drives, promotional pens, keyrings and stress balls. These are small and easy to carry.

Using promotional items is a great way to promote your brand and can be highly effective if you take the time to think about what might be the best promotional item for your target market.

Green issues have become a seriously hot topic in recent years and it is becoming ever important for businesses to adopt greener processes, not just to do their part in looking after the environment, but because potential clients will take into account how environmentally friendly a company is before deciding on whether to employ their services.

It may even become the deciding factor when weighing up which company to use. In very competitive industries such as printing or promotional products, it may be hard to differentiate between two companies based on price, customer service or delivery, so the decision of what company to use could come down to something like their environmentally friendly printing policies.

The printing industry ranks highly amongst the top energy consuming industries in the world, due to high demand on electricity and fossil fuels. Printing companies need to consider ways to cut down on consumption of natural resources and need to adopt more energy efficient, environmentally friendly printing processes. Environmentally friendly printing is getting more and more important in the printing industry.

Here are a few ways in which companies can adopt more environmentally friendly printing strategies:

1. Understand your environmental impact
Printing companies should implement environmental policies which help management and staff understand the impact of their printing services on the environment. Once the policy has been implemented, companies can provide training, set targets, and create more environmentally friendly printing strategies through the use of products with lower emissions and environmentally friendly printing technologies which use fewer chemicals.

2. Use soft proofing
Achieving more effective, environmentally friendly printing ultimately comes down to printing less! It may seem obvious, but this is often overlooked. This can be done through strategies such as ’soft proofing’. Pre-press proofs do not always need to be printed out onto a physical substrate such as paper. For simple jobs, PDF proofs are often sufficient. This has many benefits in addition to reduced printing, such as reduced paper use and reduced environmental impact of sending documents via ground or air mail. It also enables a faster turnaround of jobs.

3. Reduce energy use through investment
Investing in newer, more environmentally friendly printing equipment can have a number of benefits. Not only are you investing in more up-to-date printing equipment which is faster and prints at a much higher quality, newer equipment tends to be more environmentally friendly. Investment in environmentally friendly printing equipment often results in less demand on energy, less waste in terms of printing materials such as ink, and a greater level of reliability (there are less breakdowns with newer equipment).

4. Reduce, reuse and recycle
The three R’s are know well know throughout all industries and are the cornerstone for implementing good waste prevention and management practices within a company. Reduce the use of hazardous waste, reuse things such as ink drums and recycle inks and solvents where possible for more environmentally friendly printing.

In summary, printing companies should not overlook environmentally friendly printing as an essential part of their business. Not only are you doing your bit for the environment and saving money in the process, your environmentally friendly printing policies could be the deciding factor in winning that all important printing contract.

The cost of printers on the market today has reduced, and it is now possible to get a perfectly good printer for any home or small office at a relatively low cost. But once you have bought the printer from a specific brand, generally speaking you are tied into using their ink/toner cartridges which in many cases can be very expensive. In some cases, the ink cartridges can be almost as much as the printer itself!

So how do you save money? Well, there are a few simple changes you can make to help save a significant amount on the cost of your printer ink and toner cartridges:

1. Don’t print everything!
Before pressing print, ask yourself, “do I need to print everything”? You may be printing out some information from a web page, however the web page may have a number of images, made up from a large number of colours, which is going to have a significant effect on the amount of ink used. To get round this, try copying text to word and printing this out. Alternatively, try printing in greyscale.

2. Reduce the size of what you print
The standard text size in Word is 12pt. When printed onto paper, in my opinion, this looks very large (and also quite ugly). Depending on the size of the document, you could save yourself a significant amount of ink by reducing the text size, not to mention the amount of paper you could save. What about other software? With Adobe Acrobat, you can specify how many pages you print onto each peice of paper. If I am printing something out, purely for information purposes, I will print 2 or even 4 pages onto once side of A4 paper.

3. Reduce the quality of what you print
How about quality? Well, unless you are printing your company brochures (which is highly unlikely on a standard office printer) you do not need your printer set on high quality. Even standard quality is often overkill for standard home or office printing. Change you printer setting to low quality and save on your ink/toner cartridges.

4. Deals and returns
Many ink shops will do deals on returned ink/toner cartridges. Depending on how often you do this, the money you could save could impact significantly on the cost of new ink/toner cartridges.

5. Refills
Refills are even better than deals and returns. You don’t pay anything for the ink/toner cartridge, only the ink.

6. Use all of the ink!
The people who make printers can be sneaky. These days printers will tell you when your ink is low and that you should replace you ink/toner cartridge. Don’t be fooled! Ink/toner cartridges will usually last a lot longer than the printer is telling you and there are ways to make them last even longer. Use up all of the ink in the cartridge and then take it out and give it a small shake. Ink often gets clogged in cartridges, so giving it a small shake will break up any clogs and the ink/toner cartridge is likely to last much longer.